Which aspect of menu layout can affect customer choices?

The placement of high-profit items on a menu plays a significant role in guiding customer choices due to several psychological and marketing principles. When these items are positioned prominently, such as at the top or in highlighted sections, they are more likely to capture attention. This practice, often referred to as "menu engineering," leverages the natural tendency for customers to fixate on specific areas of a menu.

High-profit items can be designed to look appealing, and when placed strategically, they create a greater likelihood of being chosen. This is important for maximizing revenue as these items contribute more significantly to the establishment's profit margins. Moreover, the visibility and accessibility of these items can influence customer perception of value, making them more appealing.

In contrast, other aspects mentioned, while they certainly have an effect on the overall dining experience, do not directly impact customer choices in the same strategic way. For instance, the font style or color scheme can enhance aesthetic appeal and readability, but they do not inherently drive decisions about which items to select. Likewise, while the type of cutlery can contribute to the dining experience, it does not typically influence menu selection directly. Therefore, the placement of high-profit items is the most effective aspect in influencing customer choices on a menu.